Google’s 4year reign of being world’s top 100 brands was brought to an end by Apple with a staggering 84 percent increase in value over the past year as the world’s most valuable brand. This showed in the study carried out by global brands agency Millward Brown.
The Apple brand, as calculated by Millward Brown Optimor, a WPP company, has increased in value by 859 percent since 2006 and now stands at $153.3 billion. Other key findings in the study are that during the economic recovery of the last year, the combined value of all the brands in the top 100 has risen by 17 percent and is now worth $2.4 trillion.
Apple's portfolio of coveted consumer goods propelled it past Microsoft to become the world's most valuable technology company in 2010.
Other top ICT brands are; Google at number two, IBM at number three, Microsoft at number five, AT&T at number seven and China Mobile at number nine.
McDonald's rose two places to number four, as fast food became the fastest-growing category, Coca-Cola slipped one place to number six, Marlboro was also down one to number eight, and General Electric was number 10.
Facebook entered the top 100 at number 35 with a brand valued at $19.1bn, while Chinese search engine Baidu rose to number 29 from 46.
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