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bitcoinBitcoin has been hailed as an alternative to physical currency, partly due to its anonymous nature leading to increased security and privacy. This feature has also made it popular for criminal activity, such as money laundering and black-market transactions. The latest Bitcoin-related crime has also added to the rise of criminal blackmailing and extortion.
 
Earlier this week, five Russian banks were terrorized by distributed denial-of-service (DDoS) attacks, Coin Telegraph reports. The cyber criminals threatened more DDoS attacks if their demands of 50 Bitcoins ($11,000 USD) were not met.
 
Artyom Sychev, Deputy Director of the General Directorate of Security and Information Protection of Russia’s Central Bank, says the attack came despite early warning signs that several financial institutes in Russia would be targeted
 
This is not the first time blackmailers have demanded Bitcoin for ransom. In August, criminals took advantage of Ashley Madison users, by threatening to expose users to their friends and family. The extortionists demanded 1.0000001 BTC in exchange for mercy.

google adwordsGoogle will soon let advertisers tap into one of the most lucrative types of ad targeting: email addresses. The search giant is rolling out a new tool called Customer Match, which lets advertisers use a list of email addresses to target specific users across Google services. To be targeted through this technique, you only need to be logged into your Google account and have given your email address to a retailer, perhaps by buying something from their website or giving it out to sign up for a loyalty program. Google says the individual email addresses are anonymized through Customer Match. That means companies won't be able to create personalized profiles of individuals, but they will still be compiling lists with general customer habits like YouTube viewing and Google search histories to target ads with.

 
For instance, Google will let a retailer you've shopped at upload your email address to Customer Match so that it can serve up ads while you're watching YouTube, searching Google for related products, or checking your Gmail inbox while signed into that email account. The ad product also lets companies create a general audience profile based on existing customers' habits and interests to target new customers when they use Google services.
 
Google rose to the upper echelon of tech titans by amassing a lion's share of the web advertising market. Now, the company is looking for new forms of ad revenue as more consumers gravitate toward mobile devices, where an ad's money-making potential is reduced. Further complicating Google's position are strategic moves from Apple and Facebook to reduce the strength of the web. Apple is doing this by allowing new ad-blocking software on iOS 9, accessible only from using its own mobile Safari web browser as opposed to Google's Chrome. Facebook, on the other hand, has created a robust web and mobile ad service from within its social network while expanding the variety of the web's information, from news articles to videos, users can access right from their News Feed.
 
By tapping into email addresses, as both Facebook and Twitter do with their own respective products, Google can take higher cuts of the more costly and better targeted ads being served even from within the Gmail and YouTube apps on mobile devices. Google calls Customer Match a "privacy-safe" product, but that may not quell the concern of users who feel that advertisers are getting even more specific with their ad targeting.

 

Source: theverge

the rise and rise of bitcoinThe question of whether it’s real money or not is fading into irrelevance since Bitcoin has introduced a lot of people to the idea of computerized money. It first gained major public notice in 2013 when it set off a minor frenzy due to its at that time increasing value and later due some storage sites getting hacked and having bitcoins worth millions stolen. Bitcoin has led to creation of new companies like brokerages and storage sites but the general public still remain unconvinced and would rather hold their current currencies than swap for bitcoins.

What is Bitcoin?
Bitcoin is a decentralized digital currency that enables instant payments to anyone, anywhere in the world. Bitcoin uses peer-to-peer technology to operate with no central authority: therefore transaction management and money issuance are carried out collectively by the network.

Elemental TechnologiesAmazon subsidiary Amazon Web Services is acquiring video reformat specialist Elemental Technologies, positioning itself as a key player in the web-video gold rush.

Though terms of the deal haven’t been released, media reports state that Amazon Web Services is putting down $500 million in cash for Elemental. That Oregon-based company specializes is software that reformats video destined for traditional networks such as cable, satellite or over-the-air broadcast for distribution to PCs, smart phones, tablets and TVs. Through the acquisition, the software will now be paired with Amazon Web Services’ cloud platform to offer media and entertainment companies a range of integrated solutions to scale video infrastructures.

Elemental currently powers a host of popular OTT applications, among them BBC’s iPlayer, CNNGo, ESPN ScoreCenter, HBO GO, MSNBC Shift and Sky Go and Sky Now. It will continue to operate its business, which consists of 700 media franchise customers, under its existing brand. The company will also expand the integration of its offerings with AWS, accelerating the innovation of next-generation services for customers leveraging on-premises assets, hybrid architectures and cloud.

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